About Discover Baja

Two Locals, One Love for Baja

We're Scott and Jenice — a San Diego local since 2003 with a SENTRI card and 100+ border crossings, and a Mexican food expert who knows every taco stand from TJ to Ensenada and every winery in Valle de Guadalupe. Living 20 minutes from the border means Baja California isn't a vacation destination for us — it's an extension of home. This is how two decades of cross-border adventures became the travel guide we wished existed.

Scott · San Diego local since 2003 · SENTRI card holder · 100+ border crossings

I moved to San Diego in 2003 and discovered that living 20 minutes from the Mexican border changes your entire perspective on travel. My first trip to Tijuana was for tacos — and honestly, that's still the main reason I cross. But over the years it expanded: weekend wine trips to Valle de Guadalupe, surf sessions at K38, lobster in Puerto Nuevo, camping in the desert outside San Felipe.

I got my SENTRI card early on and it changed everything — 100+ border crossings and counting. I've watched TJ's food scene explode from street tacos to world-class restaurants. I've driven the entire Baja peninsula twice. I've learned which lanes to use at San Ysidro, which hours to avoid at Otay Mesa, and exactly how long the CBX pedestrian bridge takes on a Sunday evening.

I'm not a travel blogger. I work in healthcare IT. But Baja keeps pulling me back, and I finally decided to put everything I've learned into something useful — a site with real local knowledge, honest prices, route planning from San Diego, and an AI trip planner that builds itineraries from our combined experience. It's the resource I wished existed when I first crossed that border.

Jenice · Mexican food expert · Wine country regular · Cultural bridge

Growing up, food was always the center of everything. Family gatherings, celebrations, road trips — it always came back to what we were eating and where. That's why Baja felt like home the first time I crossed the border. The food culture is real, it's personal, and it's everywhere.

I've eaten at every taco stand worth visiting in Tijuana — from the birria spots in Colonia Cacho to the fish tacos at the Ensenada fish market. I know which Valle de Guadalupe wineries have the best food pairings and which ones are overrated tourist traps. I've spent weekends at Finca Altozano, browsed the Mercado Hidalgo for produce, and I know exactly where to get the best lobster in Puerto Nuevo without overpaying.

The food in Baja isn't just good — it's a bridge between cultures. Mexican-Mediterranean fusion in the wine country, Japanese-Mexican fusion in Ensenada, street food that rivals anything in Mexico City. When Scott plans the logistics and the routes, I plan where we eat. Scott has the route planning obsession and the technical skills. I have the palate and the local knowledge. When Scott finds a "hidden gem" on a food blog, I usually already know the better version around the corner. Together, we want you to experience Baja the way we do — not the tourist version, but the real one.

Our Story

20+ Years of Border Crossings

2003
Moving to San Diego

Scott moves to San Diego. A friend says: "You live 20 minutes from Mexico — you have to go to TJ for tacos." First border crossing. First birria taco. The Baja obsession begins.

2005
SENTRI Card & Deeper Exploration

Scott gets his SENTRI card — the trusted traveler program that turns border crossing from a 2-hour ordeal into a 5-minute breeze. Suddenly, Baja is accessible for day trips. Rosarito, Ensenada, Puerto Nuevo — every weekend becomes an adventure south of the border.

2010
Valle de Guadalupe Discovery

First trip to Mexico's wine country. Valle de Guadalupe is still under the radar — a handful of wineries, dirt roads, and Finca Altozano before the world discovered it. Jenice falls in love with the food-wine pairing culture. Weekend wine trips become a regular tradition.

2010–24
100+ Crossings & Counting

Tijuana, Ensenada, Rosarito, Valle de Guadalupe, San Felipe, La Bufadora. Each trip goes deeper into Baja. Jenice maps every taco stand worth visiting. Scott documents every border crossing trick. The combined knowledge grows into something worth sharing.

2025
Discover Baja Launches

20+ years of cross-border knowledge finally becomes a proper travel resource — with an AI trip planner, real prices in pesos and USD, and Jenice's food expertise powering every recommendation. Not a side hustle with recycled content. A real guide built by two San Diego locals who love Baja.

Meet the Team

The People Behind the Pages

Scott Murray
Scott
Co-founder · Writer · Route Planner · The Logistics Brain

Healthcare IT professional by day, Baja road trip obsessive by every other waking moment. Based in San Diego since 2003. SENTRI card holder with 100+ border crossings. Has driven the entire Baja peninsula twice, knows every border crossing lane at San Ysidro and Otay Mesa, and enjoys planning the route almost as much as the trip itself. The logistics brain behind every itinerary.

20+
Years in San Diego
100+
Border crossings
SENTRI
Card holder
Jenice Murray
Jenice
Co-founder · Food Expert · Wine Guide · The Cultural Bridge

Mexican food expert who knows every taco stand worth visiting from TJ to Ensenada. Wine knowledge from years of Valle de Guadalupe weekends — she knows which wineries have the best food pairings and which are overrated tourist traps. The cultural bridge between San Diego and Baja, she brings the food expertise, the local connections, and the palate that powers every restaurant recommendation on this site.

Expert
Baja food scene
Valle
Wine country regular
Bridge
SD-Baja culture
Our Promise

What You'll Never Find Here

We built this site because we got tired of Baja travel content that's secretly a press trip recap or a sponsored hotel review dressed up as honest advice. Discover Baja exists because we wanted the resource we wished we had when we first crossed the border.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
100+
Border crossings
& counting
100%
Real prices in
MXN & USD
If we recommend it, we've been there. If we list a price, we've paid it. If we tell you to skip something, we've wasted our own money there first. This is a truthful, fact-based site — and we want you to feel like you've experienced it with us.
What We're Building

More Than a Travel Blog

Discover Baja isn't a collection of "Top 10" listicles. It's a living resource built on 20+ years of cross-border experience, food expertise, and technology that actually helps you plan a better trip. Here's what makes us different:

  • 🚗 Border crossing guides — which lanes, which hours, SENTRI vs. standard, CBX walkthrough
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 💰 Every price listed in both MXN and USD, updated regularly based on what we actually pay
  • 🌮 Content from Jenice's food expertise — real taco stand reviews, wine picks, and restaurant recs
🗺️
Destination Guides
Deep dives into Baja destinations — not surface-level overviews, but real logistics, food picks, and pricing.
🌮
Taco & Food Guides
Every taco stand, restaurant, and food market worth visiting from TJ to Ensenada — with real prices and honest reviews.
🤖
AI Trip Planner
Describe your dream Baja trip and get a custom day-by-day itinerary built from real cross-border experience.
🍷
Wine Country Guide
Valle de Guadalupe winery picks, food pairings, and weekend itineraries from years of personal visits.
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