Jenice Murray
Food Expert & Wine Guide
San Diego · Baja California
The Local Voice Behind Every Recommendation
Growing up, food was always the center of everything. Family gatherings, celebrations, road trips — it always came back to what we were eating and where. That's why Baja felt like home the first time I crossed the border. The food culture is real, it's personal, and it's everywhere.
I've eaten at every taco stand worth visiting in Tijuana — from the birria spots in Colonia Cacho to the fish tacos at the Ensenada fish market. I know which Valle de Guadalupe wineries have the best food pairings and which ones are overrated tourist traps. The food in Baja isn't just good — it's a bridge between cultures.
Mexican-Mediterranean fusion in the wine country, Japanese-Mexican fusion in Ensenada, street food that rivals anything in Mexico City. I've spent weekends at Finca Altozano, browsed the Mercado Hidalgo for produce, and I know exactly where to get the best lobster in Puerto Nuevo without overpaying.
When Scott plans the logistics and the routes, I plan where we eat. Scott has the route planning obsession and the technical skills. I have the palate and the local knowledge. When Scott finds a "hidden gem" on a food blog, I usually already know the better version around the corner.
Why You Can Trust Jenice's Perspective
- Mexican food expert who knows every taco stand from TJ to Ensenada
- Valle de Guadalupe wine country regular — knows which wineries and restaurants are worth the trip
- Cultural bridge between San Diego and Baja California food scenes
- Deep knowledge of Baja street food — birria, fish tacos, adobada, mariscos, and regional specialties
- Expert on Baja's fusion cuisine — Japanese-Mexican, Mediterranean-Mexican, and modern Mexican
- Extensive experience with Ensenada seafood, Puerto Nuevo lobster, and Mercado Hidalgo
- Frequent cross-border traveler with deep food network across Baja California
What Jenice Covers
Every taco stand worth visiting from TJ to Ensenada — birria, fish tacos, adobada, mariscos, and the hidden gems only locals know.
Valle de Guadalupe winery picks, food pairings, tasting notes, and which spots are worth the trip vs. tourist traps.
Ensenada fish markets, Puerto Nuevo lobster, ceviche spots, and the restaurants that define Baja's food scene.
The cross-border fusion that makes Baja unique — Japanese-Mexican, Mediterranean-Mexican, and street food traditions.